
Privacy Policy
Améli & Co. AB ("Améli Gold", "we", "us") is the data controller for the website, app and related services.
What We Collect
Identification (name, date of birth; BankID verification where used); contact details (email, phone, address); order & logistics data; payment references from our payment partners (we do not store full card numbers); technical data (IP, device, logs, cookies).
Purposes & Legal Bases (GDPR)
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Provide accounts, orders, delivery — Contract (Art. 6(1)(b)).
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Payments & fraud prevention — Legitimate interests (6(1)(f)) and partner requirements.
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KYC/ID checks for certain gold deliveries or higher‑risk orders — Legal obligation (6(1)(c)); in some cases legitimate interests (6(1)(f)).
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Bookkeeping & tax — Legal obligation (6(1)(c)).
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Support & essential service messages — Contract (6(1)(b)) / legitimate interests (6(1)(f)).
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Marketing emails — Consent (6(1)(a)), revocable at any time.
Cookies
Necessary cookies run by default. Analytics/marketing cookies run only with your consent via our banner; change or withdraw consent anytime in Cookie settings.
Sharing
We do not sell personal data. We share it with payment providers, ID‑verification services (e.g. BankID/KYC), insurers, carriers, and IT/cloud vendors acting as processors under contract, and with public authorities where required by law.
International Transfers
If partners are outside the EU/EEA, we use the EU Standard Contractual Clauses and, where available, adequacy decisions, plus supplementary measures as needed.
Retention
Orders/customer service: contract term + up to 36 months; accounting records: 7 years; KYC/ID where collected: for the period required by law and risk management (typically up to 5 years).
Attention
When we deliver investment gold, we may need to record your identity for transactions of SEK 10,000 or more, including linked transactions.
Security
We apply encryption, access controls and logging, with least‑privilege access.
Your Rights
You can request access, rectification, erasure, restriction, portability and object to certain processing (including direct marketing). Consent can be withdrawn at any time. You can complain to IMY (Swedish Authority for Privacy Protection) if you believe we process your data unlawfully.
Changes
We may update this policy; material changes will be communicated on the site, andby email.
Latest update: 22/09/2025